Leveraging Social Media for Consumer Feedback and Relationship Building
Without feeling confused, overwhelmed or out of the loop
It seems like every day brings new reports on the explosive growth of social media. You know your customers are engaged in it, but how much? And what does it mean for your business? How does it fit in to your current strategies? How do you participate? Where do you even start?
As a leader in customer interaction channels, Telerx is well-positioned to help you make sense of this new world. We have invested a great deal of time and resources to understanding this phenomenon, and have developed an array of tools and processes to assess, monitor, engage, measure and analyze the voice of your customer in this space. These include:
- Criteria to select best-in-class tools for robust measurement and analysis
- Best practice approach to staff selection, training and curriculum
- Business process and workflow for social media interaction
- Rules of engagement for outreach (customized to your needs)
- Expertise in handling sensitive consumer affairs and regulatory issues
- Social media data linked to CRM for a full 360 degree view
Telerx helps you navigate the social media landscape one step at a time. We develop and execute a social media plan based on your business needs – regardless of where you are on the continuum of social media engagement.
Because of our in-depth experience in high-touch customer care across multiple communication channels, Telerx is uniquely positioned to provide outreach to social media channels in the same thoughtful, effective manner. Our expertise in handling sensitive consumer affairs and regulatory issues gives us a particularly astute perspective as it relates to customer interactions with your brand. And it lets us provide the kind of social media support that has uncovered issues our clients were often unaware of, resulting in a rapid response to stem any potential negative impact.
Today, it is the customer who is choosing how, when and where to engage your brand. You need to be ready when they do. Our Social InteraXions solution, offered as a stand-alone or part of your multi-channel strategy, gives you the support you need to take full advantage of this new channel. Gain the kind of actionable insights that will protect and enhance your brand, make better business decisions and deepen the relationships you have with your customers.